Wednesday, October 1, 2025 | 1:00 PM - 1:45 PM PDT
The Creative Stack
Experience Level: Intermediate | Role: All
Experience Level: Intermediate | Role: All
From Iteration to Acceleration:Â Building an AI-Forward Experimentation Culture
When it comes to building a successful, always-on experimentation program, the data and technologies at your disposal are important—but not as important as the strategy and culture supporting your efforts. In this session, we'll take a deep dive into what best-in-class testing and optimization looks like, explore the role of AI and data in making that possible, and discuss the major roadblocks keeping brands from achieving a true culture of experimentation (and what they can do about it).

Andrew Luxem
Senior Director CRM
Beyond, Inc.
Beyond, Inc.

Melissa Neikirk
Director of Marketing
Remitly, Inc.
Remitly, Inc.
AI Session