Wednesday, October 1, 2025 | 1:00 PM - 1:45 PM PDT
Unlock Your Creativity
Agave 4
Experience Level: Intermediate | Role: All
Agave 4
Experience Level: Intermediate | Role: All
From Iteration to Acceleration:Â Building an AI-Forward Experimentation Culture
When it comes to building a successful, always-on experimentation program, the data and technologies at your disposal are important—but not as important as the strategy and culture supporting your efforts. In this session, we'll take a deep dive into what best-in-class testing and optimization looks like, explore the role of AI and data in making that possible, and discuss the major roadblocks keeping brands from achieving a true culture of experimentation (and what they can do about it).

Andrew Luxem
Senior Director CRM
Bed Bath & Beyond
Bed Bath & Beyond

Melissa Neikirk
Director of Marketing
Remitly, Inc.
Remitly, Inc.

Kymberly van der Weyde
Head of Merchant Lifecycle Marketing
DoorDash
DoorDash
AI Session
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